About Us

Finally! Your Ideal Marketing Partner.

Small enough to be part of your team. Big enough to deliver a full suite of marketing and recruitment branding capabilities. Sounds like the partnership of your dreams!

Bridging the gap

Marketing that Creates Connections Between People and Brands

As humans, we’re all looking for connection. The best brands, from small nonprofits to Inc. 500 corporations, give their audience a sense of belonging. That’s why we exist at The Connection Shop: to bridge that gap with cohesive communications that bring people together. 

Our goal is to make your brand look and sound good with compelling, strategic and intentional marketing and employer branding that cultivates your biggest fans for life. 

As relationship-driven problem solvers, we walk alongside you to determine the right marketing you need, and then do what it takes to make it happen — with exceptional results. Let us take the reins for your next marketing project!

Experience the Connection Shop Difference

Our approach to strategic communications and talent development branding truly sets us apart. Here’s what you can expect when you partner with us:

Putting People First

You and your audience are always our top priority in everything we do.

Positivity & Resilience

We’ve got can-do spirit in spades. After all, marketing should be fun!

Expert Strategy

Experience the confidence that comes from a holistic, thorough marketing plan.

Outstanding Content

You deserve exceptional, creative content that helps you stand out from the crowd.

Reliability You Can Trust

Rest easy while we lead your marketing and recruitment branding efforts.

Clear Value & Results

Get that “money well spent” feeling once you see a job well done.


“It is amazing how many potential team members I talk to who research us and give kudos on our online presence.”

Damon Anderson

CEO & Co-Founder, Tallgrass Freight Co.

Sarah Koci Scheilz Headshot

Dear Friend (or soon-to-be friend),

Hey! I’m Sarah, the Founder and Director of Brand Strategy at The Connection Shop! We can’t wait to hear your story — and we’ll go first by telling ours.  

The Connection Shop was born in 2011 in Lafayette, Indiana. Newly married to a Purdue grad student, I was on the hunt for my dream full-time job. Sitting still and waiting for things to happen is not in my wheelhouse. (If you’ve met me, you’re aware.) But let’s back up.

Communication has always been my passion. Works cited: my mom’s hand cramps transcribing my stories before I could write, my 60+ pen pals as a preteen, youth poetry contests I won, my year as Editor-in-Chief of my high school newspaper in the suburbs of Chicago, et al. At the University of Missouri, I earned degrees in Journalism and Marketing and loved getting involved as a leader in countless organizations. Meanwhile, I honed my content craft as an intern in newsrooms and ad agencies. 

My first big girl job was at a nonprofit high school in Kansas City, Missouri, where I merged my love for community and communication. I tackled everything from grant writing and branding to PR and donor relations and even taught a class! 

Next up: Indiana. Freelancing began as a way to fill my time (and, let’s be honest, the bank account). But small businesses took a chance on the enthusiastic new girl. An IT company, an insurance agency, a hair salon and a social services agency were my first clients at what is today The Connection Shop.

A few years later, back in Kansas City, I scaled up to full-time freelancing, serving brands with strategic content that fueled lasting connections. My work ranged from white-labeling for agencies to running communications departments.

This is the beautiful point where the story shifts from “ME” to “WE.” To deliver the very best to my clients, I began building a team in early 2019 (pinch me, I still can’t believe it!). This little company that could grew from exclusively content to full-service marketing. Today, we specialize in outstanding strategic communication and marketing for talent development. Everything we do focuses on people, with connection at the heart of it all.

I’m still your gal with strong opinions on writing utensils and an AP Style Guide in my SUV (grammar emergencies are real). And you’ll get so much more because of this phenomenal team! From gorgeous graphics and brilliant branding, we’re right in the sweet spot between off-hours freelancer and Goliath ad agency.

With The Connection Shop, expect personal attention, hands-on creativity, efficient delivery and, above all, top-tier work. We do it all with a joy and tenacity. You won’t find a more optimistic or resilient marketing team out there.

We can’t wait to partner with you! Let’s chat soon.

My best always,

Sarah Koci Scheilz

CEO & Director of Brand Strategy

Meet the

Connection Crew

Get to know the most optimistic, creative and get-the-job-done-right people who make up our incredible team at The Connection Shop.

Sarah Koci Scheilz

Sarah Koci Scheilz


Whitney Nelson

Whitney Nelson


    Delaney Dockery

    Delaney Strauch


    Sarah Koci Scheilz

    Seth Scheilz


    Kelly Kantrowitz

    Kelly Kantrowitz


      Delaney Dockery

      Hannah Donor


      Sperry the dog

      Lindsay Nelson


        Sarah Koci Scheilz



        Sperry the dog