About US

People-focused marketing for authentic brands

Marketing, at its core, is about bringing people together. At The Connection Shop, that’s our heart. Everything we do drives your brand forward by building those priceless connections. From strategic communications and content to graphic design and full-service execution, we specialize in bringing connections to life!

Ready to get started?

Let’s go >>

The Connection Story

Dear Friend (or soon-to-be friend),

Hey! I’m Sarah, the Founder and Chief Creative Officer of The Connection Shop! We can’t wait to hear your story — and we’ll go first by telling ours.

The Connection Shop was born in 2011 in Lafayette, Indiana. Newly married to a Purdue grad student, I was on the hunt for my dream full-time job. Sitting still and waiting for things to happen is not in my wheelhouse. (If you’ve met me, you’re aware.) But let’s back up.

Communication has always been my passion. Works cited: my mom’s hand cramps transcribing my stories before I could write, my 60+ pen pals as a preteen, youth poetry contests I won, my year as Editor-in-Chief of my high school newspaper in the suburbs of Chicago, et al. At the University of Missouri, I earned degrees in Journalism and Marketing and loved getting involved as a leader in countless organizations. Meanwhile, I honed my content craft as an intern in newsrooms and ad agencies alike.

My first full-time job was at a nonprofit high school in Kansas City, Missouri, where I merged my love for community and communication. I tackled everything from grant writing and branding to PR and donor relations and even taught a class!

Next up: Indiana. With a dream and my cardigan, freelancing began as a way to fill my time (and, let’s be honest, the bank account). But small businesses took a chance on the enthusiastic new girl. An IT company, an insurance agency, a hair salon, a community nonprofit and more built what is today The Connection Shop.

A few years later, back in Kansas City, I scaled up to freelancing full time. I partnered with businesses small and large, nonprofits, ad agencies and others, serving brands with strategic content that fueled lasting connections.

This is the beautiful point where the story shifts from “I and ME” to “WE.” To deliver the very best to my clients, I began building a team in early 2019 (pinch me, I still can’t believe it!). This little company that could grew from exclusively content to full-service marketing. Today, we are The Connection Shop.

Yes, I’m still your gal with strong opinions on writing utensils and an AP Style Guide in my SUV (grammar emergencies are real, don’t get me started). And you’ll get so much more because of this phenomenal team! From gorgeous graphics and brilliant branding, we’re right in the sweet spot between off-hours freelancer and Goliath ad agency.

With The Connection Shop, expect personal attention, hands-on creativity, efficient delivery and, above all, top-tier work. We do it all with a people-focused perspective, joy and tenacity. You won’t find a more optimistic or resilient marketing team out there.

Can’t wait to partner with you! Let’s chat soon.

My best always,