project
Tallgrass Freight Co.
From startup to inc 500
Building Brand Awareness to Find the Best Agents
Tallgrass Freight Co. is a destination freight brokerage for independent freight agents looking to amplify their success. With its unique business model, Tallgrass needed an employer brand that emphasized how everything they do brings unparalleled success for team members.
The Connection Shop delivered — with full-service, strategic communications designed to bring their employer brand to life. From a best-in-class LinkedIn presence and ongoing content marketing, to recruiter resources and email marketing, Tallgrass continues to experience record growth with The Connection Shop as fractional CMO.
Employer Branding
Strategic communications
Client Name
Tallgrass Freight Co.
Project Location
Kansas City, Kansas
Our Services
+ Employer Branding
+ Strategic Communications
Industry
Logistics
Brand Identity & Messaging
Crafted a captivating brand identity, including messaging that resonated with the freight agent audience, engaging potential team members from their first interaction.
Social Media Content & Management
Starting with strategy, our LinkedIn-focused social media management elevated Tallgrass’s online presence, ensuring engaging interactions through professional copy, design and campaign execution.
Marketing Collateral
The Connection Shop developed, wrote and designed a full collateral suite with dozens of pieces for Tallgrass’s employer brand — from tools to equip the Recruitment staff to business cards, from employee manuals through onboarding guides.
Website Design & Maintenance
Designed especially for the freight agent audience, the new TallgrassFreight.com showcased the brand’s unique identity, and served as an exceptional first impression for agents looking for a brokerage home.
Fractional CMO
The Connection Shop shines as a true partner and extension of the team, engaging with Tallgrass Freight leadership strategically to ensure flawless communication every day.
project details
What We Did
As a true marketing partner, serving Tallgrass on a daily basis, our work is rooted in a holistic marketing strategy. Services include content marketing and case studies, social media execution, testimonial videos, recruitment collateral, job descriptions, email marketing, web design and development, 360-degree reporting and analytics, even boots-on-the-ground event support.
- Brand Identity & Messaging 100%
- Social Media Content & Management 100%
- Marketing Collateral 100%
- Website Design & Maintenance 100%
- Fractional CMO 100%